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San Jose State University , BS 2003
Business Administration - Marketing

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Vice President of Product Management

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Becky Ann Hughes

Becky Ann Hughes is the Vice President of Product Management for PlayFirst, Inc. As the head of product, Hughes brings eight years of consumer product marketing experience. She is responsible for guiding product portfolio strategy and driving analytics programs to maximize game monetization, engagement and retention. Prior to Playfirst, Hughes directed Marketing at Black Angus Steakhouse, where she revolutionized their direct response marketing programs and led the re-positioning strategy that resulted in the successful turnaround of the Black Angus Steakhouse brand.

Hughes holds a B.S. degree in business from San Jose State University.

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