|Universiteit van Amsterdam|
|Propedeusis, Doctoral Level, Law, Russian Language|
|University of Technology Sydney, Australia|
|E-Commerce, Internet Marketing|
Digital Dutchman in Russia / Ukraine
Specialties: e-Commerce, digital strategy, internet marketing, international e-business building, start ups. Sectors: fashion, online travel, gaming. Roles: executive, consultant, advisor, marketeer, investor.
Bas is an e-business and digital marketing expert who spent over ten years in the e-commerce, digital media and retail arena across Europe, Australia and Russia.
Bas served as Commercial and Marketing Director on the Benelux board of lastminute.com | Travelocity. In his role as European Marketing Director for Ebookers | Orbitz Bas managed a nine digit marketing budget across thirteen countries. Other roles: CMO and Deputy CEO of Index Ventures’ OZON.RU, Eastern Europe’s largest e-commerce company; Vice President Marketing for Gloria Jeans Corporation, Russia’s leading vertically integrated fast fashion company; CMO for Lamoda.ru, Russia’s leading fashion startup funded by the Samwer Brothers’ Rocket Internet incubator; Digital Marketing Director Kupivip.ru, Russia Nr.1 Shopping Club.
Bas is founder of the Gogol Group (www.gogolmedia.com) with presence in Netherlands, UK, Russia, Ukraine) which over a number of years consulted and executed recommendations for such European companies as: ReedBusiness, Sanoma International (Publishing), TNT Post, Royal Ahold and Unigro (Food Retail), Randstad (HR), Hyatt Hotels, DHU (Pharma), Skype, Elite Models, Borjomi (FMCG), Sportingbet.com and Postcode Lottery (Gaming). Consultation topics: marketing innovation, digital media buying, market- and consumer research, LBO setup, e-business, digital media and e-commerce.
In the startup segment Bas consulted and invested in steape.com (mobile), GV Machines (e-fulfilment), travelfed.com, gekko.com, travelata.ru (travel), zooshopping.com.ua and others.
Bas studied Law and Russian in the Netherlands (University of Amsterdam), E-commerce and Internet Marketing in Australia (University of Technology Sydney). Bas is fond of writing and learning languages (he knows nine).
Email: firstname.lastname@example.org Skype: basgodska Twitter: @basgodska
Interview Online School for Startups (in Russian)Added: 1/14/11
IDCEE 2010 conference interview regarding panel discussion with Mike ButcherAdded: 1/14/11
Interview (in Dutch) about Ozon.ru, Russiaâ€™s largest internet shopAdded: 1/14/11