Barry brings over 25 years of experience in high-tech marketing, business management, and product development. His career includes executive and senior management marketing roles at Creative Labs, Intel, and Tektronix. As VP, Worldwide Internet Marketing at Creative Labs, Barry directed strategy, operations, budget and business results for the company’s global B2C internet services, which encompassed 28 web properties, online demand generation programs, and a high-margin e-commerce channel. As VP, Americas Marcom he also led Creative’s in-house ‘agency’ that designed and produced all advertising, packaging, and channel collateral driving the business unit.
