As a thought leader in one of Silicon Valley's most amazing Cinderella stories, I had the opportunity of managing brand and acquisition design at Netflix for nearly eleven years. Taking them from an unknown domestic startup to an international entertainment brand.
During my tenure I evolved brand positioning, marketing messaging, visual assets, language, user experience and user interface across the company and product including all marketing channels. All of which was based on a sound foundation of brand and guided by global consumer and market research and A/B testing. I also directly had a hand in the application of brand to the entire Netflix member experience. During that time Netflix went from 300k domestic subscribers to over 23 million global subscribers in 47 countries.
I am a co-founding partner of Kaizen Creative Partnership. We help companies at all stages discover their brand (positioning, attributes, supports, marketing claims) then show them how to apply that brand to their funnel, marketing channels, partnerships, social, PR and product. Giving them the tools they need to define who they are and scale quickly with a unified purpose. When you work with us you get dedication as if we were on-staff and vested.
|Dec 7, 2015||Slash Gear - Netflix made its own streaming box, killed it in 2007|
|Dec 4, 2015||BGR Boy Genius Report - Netflix almost released a streaming box in 2007, but killed it at the last second|
|Dec 4, 2015||Business Insider (tech) - Netflix was secretly working on a streaming box back in 2007 — and killed it for a good reason|
|Dec 4, 2015||Inc.com - The Secrets Behind the Extraordinary Success of Netflix|
|Dec 3, 2015||Business Insider Australia - Netflix was secretly working on a streaming box back in 2007 -- and the reason why it was killed right before launch says a lot about the company's success|