MP Balaji, born as Muthuswamy Prabakaran Balaji is the founder of Qnaads.com, Cyocs.com and OnlineSidebar.com.
MP Balaji is the pioneer and innovator of the ad format called Question & Answer Advertisements.
Balaji wanted to start an ad network based on the new ad format of QnA ads. But since starting an ad network would cost more than what he could afford, and since he did not get any funding, he decided to start a website which pays members for answering QnA ads. Initially, the website would target India only.
In Aug 2009, Qnaads.com was started as a Get-Paid-for-answering-ads website. Later, in Sep 2010, Contests was added to the website.