|SUNY Albany, Master's (In Progress)|
|SUNY Potsdam, B.A.||2006|
|Political Science and Government|
|Alfred State College||2004|
|Humanities, Liberal Arts and Sciences/Liberal Studies|
B.J. Mendelson has contributed to The Huffington Post, CNN, MTV’s O Music Awards, Mashable, Forbes, the Eisner-nominated ComicsAlliance, and other national outlets. He regrets writing for all but two of them.
In the Fall of 2001, he started a business at the age of eighteen, operating it out of his dorm room at Alfred State College. The business was called, “Earth’s Temporary Solution” and was a live entertainment business that booked concerts across New York.
In February of 2003, B.J.’s “Universal Break-up Card” was featured on BoingBoing, Fark, GorillaMask, College Humor, and many other websites. This would be the first of a long string of humor columns for B.J. to go viral.
In 2006, after a few years of getting emails asking how to make stuff go viral, B.J. took on clients in order to pay for his growing student loan debt. He then proceeded to make every mistake you can think of when it comes to marketing.
B.J. was also previously a new media director for a television show that aired in forty million homes through ABC affiliates across America, a syndicated college survival columnist with CBS College Sports, and has been quoted and featured in Newsweek, The New York Times, The Los Angeles Times, Psychology Today, Smart Money Magazine, and other national outlets.
He has talked about the myth of social media at such colleges as SUNY Potsdam, SUNY Alfred, Marist College, and the University at Albany, among others. Just recently, he debated the ambassador to Pakistan at the United Nations B.J. is represented by Macmillan Speakers.
His first book, Social Media Is Bullshit will be published by St. Martin’s Press on September 4th, 2012.
Keen On… B.J. Mendelson: Why Social Media Is Bullshit [TCTV]Added: 9/4/12