Primary Role
COO and Co-Founder at Boticca
1 Investment in 1 Company

Person Details


Avid is the cofounder and COO of Boticca, the world's luxury bazaar of fashion accessories. Prior to Boticca, Avid worked in Paris alongside the CEO and founder of Altavia, an independent global marketing communications group specialised in retail businesses.

Prior to that she was at Accel Partners in London where she focused primarily on software and Internet investments. She was involved with Gameforge, Mind Candy, MyThings, Spreadshirt and Wonga.

Before joining Accel Partners in 2006, Avid worked in a number of product management roles at Skype, eBay, and Tellme Networks (acquired by Microsoft). At Skype, she created and implemented usability processes across departments and facilitated the strategic migration from early adopters to mainstream customers. At eBay, Avid launched eBay's first global online selling tools, Selling Manager and Selling Manager Pro.

She also led the design and launch of eBay's Picture Services, a $40 million per year revenue generating business in 13 countries.

Avid earned her BS and MS in engineering at Stanford University and she also holds an MBA from Harvard Business School. Avid is a Mayfield Fellow and a Kauffman Fellow. Avid grew up in Paris and has lived in San Francisco, Boston and London. She speaks French, Farsi, English and German.

Experience (7)


Investments (1)