| Blog | blog.summation.net |
| @auren |
| UC Berkeley, B.S.E | |
| Industrial Engineering and Operations Research |
Auren Hoffman is the CEO of Rapleaf. Rapleaf helps B2C companies give their consumers a better experience by providing automated search services for each consumer.
Auren is also a non-employee cofounder of BrightRoll and a co-founder of AdRocket.
From 2003-2006, Auren served as Chairman of Stonebrick Group and Chairman of the Connector Group (Silicon Valley 100).
Previously, he founded and sold three Internet companies before age 30: BridgePath (sold in 2002), Kyber Systems (sold in 1997), and GetRelevant (sold in 2002).
He is the founder of the Dialog Retreat.
He’s an active angel investor or advisor in: 750 Industries, AdRocket, Blip.TV, BrightRoll, Delicious Brands, GoodRec, Huddler, LabPixies, Lefora, Mechanical Zoo, Meebo, Merchant Circle, MesmoTV, Offbeat Guides, OtherInbox, Play Megaphone, Proclivity, RateItAll, RichRelevance, SnapTalent, Socializr, Structural Wealth Management, VoxPop.tv, Yotify, Zoom Systems, and more.
Auren served as an official election observer in Ukraine (2004) and the Republic of Georgia (2003). Auren holds a B.S.E. in Industrial Engineering and Operations Research from the UC Berkeley. He writes a blog called Summation.
| Company | Date | Round | Size | Participants |
| Chomp | 11/09 | Seed | $565k | 3 |
| Sofa Labs | 9/09 | Series A | $1.2M | 11 |
| AdRocket | 5/09 | Seed | $1M | 6 |
| CrowdFlower | 3/09 | Seed | $1.2M | 8 |
| OtherInbox | 7/08 | Angel | 4 | |
| Goodrec | 3/08 | Seed | $1.1M | 7 |
| Project Playlist | 9/07 | Series A | $3M | 3 |
| BrightRoll | 11/06 | Series A | 2 |
