Atsushi Taira has worked at some of the world's top organisations including Coca-Cola, DoCoMo AOL, MySpace Japan & Yahoo! Japan where he was the GM responsible for all consumer business such as Auctions, Premium Membership management, VAS contents sales, and also handled all marketing activities of Search, Shopping, Media services and Yahoo! Japan brand.
In Sep 2010, he was appointed an as advisor to the CEO's office and SVP of International Business Development at SoftBank Corporation to develop mobile Internet opportunities for Asian countries. Atsushi is now the CEO of Bharti SoftBank.