Dr. Assaf Morag has been involved in entrepreneurship and enterprise software for the past 25 years.
Before joining TOA, he led the worldwide introduction of the ’Mobile Clinical Assistant’ for Intel Corp’s Digital Health Group. In 1992, Dr. Morag co-founded and led Pegasus Medical, which developed software for digitizing patient records. When Pegasus was sold to HBOC (today McKesson) in 1995, Dr. Morag stayed with HBOC for 4 years as an Executive VP. He left HBOC to become co-founder and CEO of Healinx, an online service that connects patients, physicians and pharmacies. Dr. Morag has an MD from Ben-Gurion University in Israel and an MBA from Santa Clara University.
