Ash ElDifrawi is a chief marketing officer at NetShops. In NetShops, he is responsible for management of the companyâ€™s overall marketing strategy, including online marketing, search engine optimization, brand marketing, strategic planning and corporate communications. Prior to joining NetShops, ElDifrawi was a Google Executive, leading all brand advertising efforts for Google and YouTube. ElDifrawi managed a cross functional team of over 60 marketing, operations and sales professionals out of the companyâ€™s Chicago office.
Prior to Google, Ash ElDifrawi spent several years at William Wrigley Jr. Company where he was managing director of the Global Enjoyment Platform. ElDifrawi came to Wrigley from McKinsey, where as a management consultant.