Overview

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Primary Role
SVP, Media Products @
Gender:
Male
Location:
New York
Website:
http://blog.aripaparo.com/home.html
Social:

Person Details

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Ari Paparo is the EVP of Product Management for Bazaarvoice, a publicly traded SaaS company that enables ecommerce retailers and brands to better connect to their consumers.

Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus. Ari is well known in the online advertising community for his authorship of the VAST (Video Ad Serving Template) specification for online video and his development of an online gross ratings point (GRP) model for Nielsen.

He is a frequent contributor to AdAge.com and other industry publications as well as a speaker at advertising industry conferences.

Jobs (10)

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Current

EVP, Product Management

CEO

Sep 1, 2014 - Current   (about 2 years)
Past
Started
Ended
Title
Company
2013
Unknown
SVP, Media Products
Mar 28, 2011
Oct 17, 2012
SVP of Product
2010
2011
Executive Vice President, Product Leadership
2008
2010
Product Director, Advertiser Products
2004
2008
VP, Rich Media
2002
2006
CEO
1999
2002
COO
1994
1997
Consultant

Board & Advisor Roles (3)

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Education (2)

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