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General Information

Twitter@aripap

Degrees

Columbia University, MBA 1999
Georgetown University, BS 1992
Marketing, Fine Arts

Current Companies

SVP Media Products

Former Companies

SVP of Product
Executive Vice President, Product Leadership
Product Director, Advertiser Products
Show All Former Companies

Web Presences

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Ari Paparo

Experienced product management executive with focus on online advertising and online marketing.

Currently the SVP Product Management for Bazaarvoice, a publicly-traded SaaS company that powers the ratings, reviews, and social commerce on many leading retail sites. I am tasked with building a media and advertising business within the commerce sector.

Previously, I served as the SVP, Product Management at AppNexus, the leading platform for real-time buying and selling of media. Previously, I led the buy-side advertising platform at Google where I managed DoubleClick Rich Media, DART for Advertisers (DFA), Google Ad Planner, and related technologies.

My accomplishments include authoring the VAST standard for online advertising, currently used in billions of daily transactions, and leading the development of Nielsen’s Online GRP.

Specialties: product development, start-ups, online marketing, business strategy, rich media, online advertising, streaming video, ad serving

Recent Milestones

  • Check
    Ari Paparo added a position as SVP Media Products at Bazaarvoice. (1/1/13)
    Posted 6/25/13 at 1:22am
  • Check
    Ari Paparo added a position as SVP of Product at AppNexus. (3/28/11)
    Posted 6/22/11 at 5:23pm
  • Check
    Ari Paparo added a position as Executive Vice President, Product Leadership at Nielsen. (1/1/10)
    Posted 6/25/13 at 1:22am
  • Check
    Ari Paparo added a position as Product Director, Advertiser Products at Google. (1/1/08)
    Posted 6/25/13 at 1:22am
  • Check
    Ari Paparo added a position as VP, Rich Media at DoubleClick. (1/1/04)
    Posted 6/25/13 at 1:22am
  • Check
    Ari Paparo added a position as CEO at ControlK. (1/1/02)
    Posted 6/25/13 at 1:22am
  • Check
    Ari Paparo added a position as COO at Blink.com. (1/1/99)
    Posted 6/25/13 at 1:22am
  • Check
    Ari Paparo added a position as Consultant at FIND/SVP. (1/1/94)
    Posted 6/25/13 at 1:22am

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Last Edited 6/25/13

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