Ari Paparo is the EVP of Product Management for Bazaarvoice, a publicly traded SaaS company that enables ecommerce retailers and brands to better connect to their consumers.
Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus. Ari is well known in the online advertising community for his authorship of the VAST (Video Ad Serving Template) specification for online video and his development of an online gross ratings point (GRP) model for Nielsen.
He is a frequent contributor to AdAge.com and other industry publications as well as a speaker at advertising industry conferences.
SVP, Media Products
SVP of Product
Mar 28, 2011 - Oct 17, 2012
Executive Vice President, Product Leadership
2010 - Jan, 2011
Product Director, Advertiser Products
2008 - Jan, 2010
VP, Rich Media
2004 - Jan, 2008
2002 - Jan, 2006
1999 - Jan, 2002
1994 - Jan, 1997