Primary Role
SVP, Media Products @ Bazaarvoice
Columbia University in the City of New York
New York

Person Details


Ari Paparo is the EVP of Product Management for Bazaarvoice, a publicly traded SaaS company that enables ecommerce retailers and brands to better connect to their consumers.

Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus. Ari is well known in the online advertising community for his authorship of the VAST (Video Ad Serving Template) specification for online video and his development of an online gross ratings point (GRP) model for Nielsen.

He is a frequent contributor to and other industry publications as well as a speaker at advertising industry conferences.

Advisory Roles (2)


Education (2)