Ari Paparo is the EVP of Product Management for Bazaarvoice, a publicly traded SaaS company that enables ecommerce retailers and brands to better connect to their consumers.
Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus. Ari is well known in the online advertising community for his authorship of the VAST (Video Ad Serving Template) specification for online video and his development of an online gross ratings point (GRP) model for Nielsen.
He is a frequent contributor to AdAge.com and other industry publications as well as a speaker at advertising industry conferences.
EVP, Product Management
Sep 1, 2014 - Current (about 2 years)
|Jul 13, 2016||Digiday - SaaS wars: brands and vendors prefer licensing model but agencies lag|
|May 31, 2016||Digiday - Facebook's using its muscle to remake the ad tech world|
|May 27, 2016||IBT - Technology - Facebook Inc. (FB) Wants To Take A Big Bite Out Of Google’s Online Advertising Ecosystem|
|May 6, 2016||AdExchanger - Facebook Instant Articles: A Trojan Horse For Audience Network|
|Apr 21, 2016||Re/code - Here’s one corner of the digital ad world that Google and Facebook don’t dominate|
|Apr 21, 2016||AdExchanger - Beeswax Brings Its Bidder Solution Out Of Beta As Ad Nets Look To Reclaim Lost Ground|
|Apr 14, 2016||Business Insider (tech) - How a tiny startup founded by former Googlers is helping Foursquare pivot its business|
|Apr 14, 2016||Business Insider Australia - Header bidding was the latest trend in ad tech designed to take on Google -- now Google has effectively stamped it out|