Primary Role
Partner at Gaming Edge Associates
London School of Economics

Person Details


Anton set up Gaming Edge Associates with Ben Fried in January 2009.

'Gaming Edge Associates is a leading firm of independent consultants providing expertise to internet businesses, specialising in the Gaming and Gambling industry. Through a powerful combination of strategic and operational experience in high growth internet organisations, Gaming Edge Associates is able to offer high quality expertise in a cost effective way and deliver pragmatic, high impact solutions tailored to the needs of our clients.
Core understanding of the gaming customer, the marketplace and competitor offerings ensure our associates are highly knowledgeable. Senior management experience at market leading operators, with hands-on responsibilities through launch, growth and optimisation, assures our ability to solve the many challenges faced by our clients.'

Anton spent 6 years working for market leading operators through the growth of the online gambling industry. He worked for 888 in Israel, building their Sportbook proposition and re-engineering their CRM strategy. Prior to this he spent five years working for Betfair with responsibilities across Sports, Poker, Casino/Games and Financials. He built their research, analytics and user experience capabilty as Head of Insight in 2004 and progressed to restructure and lead online acquisition (SEM, Affilliates, Display) and global CRM as Central Marketing Director from 2007-09.

Anton's spent his early career working mostly in financial services, for, Capital One and GE Capital, with some exciting clients/partnerships such as Harrods, Arcadia (Topshop & Topman) and BMG.

Anton studied at the London School of Economics and holds a degree in Econometrics and Mathematical economics.

Experience (8)


Advisory Roles (1)


Education (1)