As Global Strategy and Marketing Officer for Bank of America, Anne Finucane leads corporate-wide public policy and marketing strategy for the company. In that capacity, she directs constructive engagement with elected officials and policymakers in the United States and around the world on global and domestic policies, current and proposed legislation and other public affairs affecting Bank of America, the financial services industry, and the U.S. and global economies. Finucane also leads Bank of Americaâ€™s marketing and advertising, communications, and research divisions, and oversees the companyâ€™s major public commitments, including the largest community development and investment goal ever established by a U.S. financial institution ($1.5 trillion over ten years) and a 10-year, $2 billion philanthropic giving goal.
After a 14-year stint at advertising agency Hill, Holiday, Finucane joined FleetBoston Financial in 1995, where she served as Chief Marketing Officer until 2004. That same year, Finucane was named Bank of Americaâ€™s Northeast President in which she was tasked with fulfilling the bankâ€™s charitable, community development and lending and employment commitments in the region following the bankâ€™s $47 billion acquisition of FleetBoston Financial. In 2006, after adding philanthropy and public policy to her leadership responsibilities, Finucane was promoted to Global Chief Marketing Officer, a role that added brand management, advertising, research, corporate communications, and community development to her duties, while retaining her Northeast President responsibilities.
FINANCIAL REGULATORY REFORM
As the financial industry faced the mounting U.S. credit crisis, Finucane formulated and directed the companyâ€™s approach to managing the complex public policy issues that confronted Bank of America and the nationâ€™s major financial institutions. In 2008, she testified before the U.S. Senate Committee on Banking, Housing and Urban Affairs on the Emergency Economic Stabilization Act and Bank of Americaâ€™s participation in the Treasury Departmentâ€™s Capital Purchase Program. In 2009, Finucane helped lead the bankâ€™s repayment of $45 billion to the U.S. Treasury as part of the companyâ€™s participation in the Troubled Asset Relief Program (TARP), with billions in interest to U.S. taxpayers. Later that same year, she established a Consumer Policy executive office at Bank of America to regularly engage consumer and community groups and ensure their concerns about banking and other consumer policy issues would be heard at the bank’s highest levels. Today, Finucane continues to direct significant and constructive engagement with the Obama Administration, key U.S. Congressional leaders and policymakers in the United States and around the world on new regulation of the financial services industry.
MEMBERSHIP & SERVICE
In 2011, Finucane was named to the board of CVS Caremark Corporation, and became a member of the Council on Foreign Relations. In addition, she serves also serves on the boards of Carnegie Hall , the Special Olympics International Board of Trustees , the John F. Kennedy Library Foundation , Partners Healthcare, The American Ireland Fund and the International Center of Journalists.
Success with Moira Forbes, April 22, 2010, Anne Finucane, Global Strategy & Marketing OfficerAdded: 6/17/11