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| @ALIVEceo | |
| Birthplace | London |
INTRODUCTION
Since 2009, Founders of ALIVE, Simon Salter and Andrew Salter have been spearheading what has now become a global awareness campaign and live broadcasted event to eliminate male cancer as a cause of death and which has been recognized by Simon Fuller, Universal Music Group and Google as having the potential to become one of the largest grassroots campaigns of our generation, saving untold lives.
They have attracted the committed support from the industries creative and business leaders. from record labels (Universal Music Group and Sony Music Entertainment), entertainment brands (American Idol), entertainment corporations (IMG Worldwide), sporting leagues (NFL) and major TV networks (ABC and MTV Networks), as well as leading marketers (Richard Edelman) and social media experts (Jeff Jarvis) and they have formed a core executive and production team made up of the driving forces and creators of the world’s most successful annual award shows and TV events which include The Grammy Awards, The Super Bowl Half Time Show, The MTV Video Music Awards and The Academy Awards.
In 2010 they partnered with the Prostate Cancer Foundation and joined forces with the pioneers responsible for revolutionizing the media and entertainment business creating the Founding Fathers board to maximize the campaigns success through the power of media and entertainment. The Founding Father’s include Simon Fuller creator of the most successful girl group of all time (Spice Girls), the world’s biggest TV franchise (American Idol) and developing the world’s most iconic talent brand (Beckhams), Joel A. Katz the world’s leading media and entertainment lawyer, Harold Tillman CBE Chairman of the British Fashion Council and Michael Milken the most important financier since J. P. Morgan.
BACKGROUND
Early detection is the best way to cure cancer. Testicular and Prostate Cancer the two most common male-specific cancers, whilst are curable if caught in their early stages, cause over 800,000 deaths a year.
The underlying reason why so many men are needlessly loosing their lives to male cancer is due to:
• no education and a lack of awareness about male cancers. • embarrassment about discussing or talking about their nether regions. • the average man believes he is invincible and can overcome anything.
In 2009 after hearing a story of how a 19-year-old boy needlessly lost his life to testicular cancer after speaking up too late about a lump in his testicle, brothers Andrew and Simon Salter set up ALIVE to pioneer what is set to become the most engaging and entertaining campaign and largest live broadcasted event ever staged with a vision of ‘a world where there is a significant presence in every nation of positive awareness of male cancer prevention, early detection, and discovery’ and the mission of ‘eliminating male cancer as a cause of death’.
