Person Overview

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Primary:
Chairman, Disney Consumer Products at The Walt Disney Company
Past:
Chief Marketing Officer- Global Apparel at Nike

Detailed Description

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Andy Mooney was named chairman of Disney Consumer Products in May, 2003, after having served as its president since joining The Walt Disney Company in January, 2000. Mooney oversees the worldwide day-to-day operations of Disney Consumer Products, which extends the rich Disney entertainment experience to a broad selection of merchandise ranging from toys, apparel, home décor and books to interactive games, food and beverages, electronics and fine art. This is accomplished through several business lines: Disney Toys, Disney Softlines, Disney Hardlines, Disney Publishing, Buena Vista Games, Baby Einstein and The Disney Store.

Under Mooney's management, Disney Consumer Products' business has turned around through a variety of initiatives. He and his team have strengthened the Disney brand at the retail level, encouraged product innovation in the licensing business, and developed strong relationships with many of the world's largest and most trusted retailers.

Mooney spent 20-years with Nike, Inc., originally joining the company's United Kingdom division as chief financial officer. He transitioned to marketing in 1982, holding several senior positions before becoming chief marketing officer for Nike in the United States in 1994.

Immediately prior to joining Disney, Mooney was chief marketing officer and head of Nike's $3 billion Global Apparel organization with additional responsibilities for worldwide marketing strategies for the Nike and Jordan brands. He led the reorganization of Nike's brand marketing activities and introduced new advertising strategies.

A native of Whitburn, Scotland, Mooney holds an Accounting Certificate in the United Kingdom.

Experience (2)

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