Andrew McAfee studies the ways that information technology (IT) affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition itself â€“ the struggle among rivals for dominance and survival within an industry.
He coined the phrase â€œEnterprise 2.0â€ in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. He also began blogging at that time, both about Enterprise 2.0 and about his other research. McAfeeâ€™s blog is widely read, becoming at times one of the 10,000 most popular in the world (according to Technorati). He also maintains a Facebook profile and Twitter account.
In addition to the blog that is part of this site, McAfee also writes a blog as part of harvardbusiness.orgâ€™s â€œHBR Voices.â€ His posts are also regularly reprinted at forbes.com.
McAfeeâ€™s book on Enterprise 2.0 was published in November 2009 by Harvard Business School Press.
In the July / August 2008 issue of Harvard Business Review McAfee and Erik Brynjolfsson published â€œInvesting in the IT that Makes a Competitive Difference,â€ a summary of their research investigating ITâ€™s links to changes in competition. This work was the first to reveal that competition began to heat up in the US in the mid 1990s â€“ to become faster paced, more turbulent, and more winner-take-all â€“ and that this acceleration was greater in industries that spent more on IT. This research continues, and continues to highlight that technology appears to be significantly reshaping the landscape of competition.
McAfee is the author or co-author of more than 100 articles, case studies and other materials for students and teachers of technology. This work has convinced him that modern information technology is the most powerful tool available to business leaders, yet also the most misunderstood and under-appreciated resource at their disposal.
He has written columns for the Washington Post, the Financial Times, and Canadian Manager, and been a guest on the Charlie Rose show.
In 2008 McAfee was named by the editors of the technical publishing house Ziff-Davis number 38 in their list of the â€œ100 Most Influential People in IT.â€ He was also named by Baseline magazine to a separate, unranked list of the 50 most influential people in business IT that year. In 2009 he was the only non-executive in the Everything Channelâ€™s group of the 100 most influential executives in the technology industry.
He speaks frequently to both academic and industry audiences, and has taught in executive education programs around the world.
McAfee is currently a principal research scientist at the Center for Digital Business in the MIT Sloan School of Management, and a fellow at the Harvardâ€™s Berkman Center for Internet and Society.
He received his Doctorate from Harvard Business School, and completed two Master of Science and two Bachelor of Science degrees at MIT.