Brand innovation developer experienced in commercializing IP, creating holistic brand platforms, and architecting ecosysytem partners for breakthrough consumer experience & brand performance. Deep background in consumer insights and ROI measurement for strat planning, business growth, & channel strategy. Particular expertise in applying appropriate digital technologies and human sensory capabilities for differentiated, profitable brand innovation that drives topline growth. Senior global leadership roles in FMCG, CPG, Pharma, Entertainment, Sports, Music sectors. Uber-connected within Innovation community and non-profit Cause organizations.