Amy Bohutinsky has taken over the company’s marketing department in a promotion to chief marketing officer from vice president of marketing and communications. Bohutinsky joined Zillow in 2005 and spearheaded Zillow’s publicity and social media marketing around the site’s public launch in 2006. Since then, she has managed all external communications and public relations, which have been core drivers of the company’s brand awareness and traffic, absent any advertising. With the expansion to marketing, Bohutinsky is responsible for all marketing programs, including PR, social media marketing, consumer email, content and advertising. She previously was director of communications of Hotwire, Inc. and led the company’s launch in 2000 through and after its acquisition by Expedia. Prior to Hotwire, she was with Blanc & Otus, a technology public relations firm, and began her career as a broadcast journalist, serving as an anchor and field reporter for various CBS, NBC and ABC affiliates.
