Amy Bohutinsky is the Chief Marketing Officer at Zillow Inc. (NASDAQ: Z), the leading real estate information marketplace. In this role, she oversees all aspects of marketing at Zillow, including PR, social media, content, email, advertising and mobile marketing. Amy joined Zillow in mid-2005, prior to the site’s launch. Before Zillow, Amy was director of corporate communications for Hotwire.com, a discount travel site. She led the PR launch of Hotwire in 2000, and handled communications through and after its $685 million acquisition by IAC/InterActiveCorp in 2003. Prior to Hotwire, Amy worked for Blanc & Otus, a tech PR firm in San Francisco.
Amy is Zillow’s primary spokesperson for consumer real estate tips and celebrity real estate news, and frequently appears on national and local broadcast television programs. Amy is a recognized leader in the real estate industry and was named one of Puget Sound Business Journal’s 40 Under 40 in 2012.
Amy started her career as a broadcast journalist, having been an anchor and reporter for various CBS, NBC and ABC affiliates in Virginia and Florida.