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Alp Hug

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SVP Products & Chief Marketing Officer at Frayman Group

Dynamic global enterprise software executive with a progressive track record of P&L responsibility, operations, marketing, product management, business development, corporate strategy, and M&A.

Striving to provide strategic value, with a razor-sharp focus on the big picture, architecting and implementing a detailed plan on the road to success.

Broad industry experience in the enterprise content management (ECM) space, with deep expertise in all trends and technologies related to information governance, risk management, information management, enterprise content management, document management, web content management, knowledge management, business intelligence, enterprise portals, team collaboration, e-mail management, archiving, and enterprise records management practices.

Strong believer in the power of the brand, social media and crowd-sourcing, always chasing a unique perspective, with a strong appetite to challenge the norm.

Specialties

• Executive management with progressive P&L responsibility
• Strategic business development
• Brand and identity creation and management
• Product marketing and management
• Mergers & acquisitions, partnerships, joint ventures
• Strategic planning for sustainable growth
• Marketing and go-to-market initiatives
• Social media marketing
• Leadership, communication and negotiation skills

Milestones

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