|Northwestern University, Kellogg School of Management, MBA||1993|
|Marketing; Organizational Behavior|
|Haverford College, BA||1987|
|Political Science; French Literature|
As CEO of Placecast, Alistair Goodman brings both passion and experience in helping create, build, and scale successful new media organizations.
Prior to Placecast, Alistair was Vice President of Strategic Marketing at Exponential Interactive, an online media services and technology company whose flagship brand — the Tribal Fusion ad network — grew to be one of the largest privately-held digital media companies in the U.S. during his time there.
Before joining Exponential, he was a founder and Senior Vice President for Sales and Marketing at Impli, a San Francisco-based digital media company which was acquired by Premier Retail Networks (PRN). Earlier in his career, he worked first on Wall Street and then as a management consultant for both CSC Index and Corven UK Ltd, helping large organizations with process reengineering and the implementation of growth strategies.
Alistair holds a BA from Haverford College, an MBA from the J.L. Kellogg School of Management and was a Henry Luce scholar in Asia from 1993—94.
He is a frequent speaker at online advertising and mobile media industry conferences.