As CEO of Placecast, Alistair Goodman brings both passion and experience in helping create, build, and scale successful new media organizations.
Prior to Placecast, Alistair was Vice President of Strategic Marketing at Exponential Interactive, an online media services and technology company whose flagship brand — the Tribal Fusion ad network — grew to be one of the largest privately-held digital media companies in the U.S. during his time there.
Before joining Exponential, he was a founder and Senior Vice President for Sales and Marketing at Impli, a San Francisco-based digital media company which was acquired by Premier Retail Networks (PRN). Earlier in his career, he worked first on Wall Street and then as a management consultant for both CSC Index and Corven UK Ltd, helping large organizations with process reengineering and the implementation of growth strategies.
Alistair holds a BA from Haverford College, an MBA from the J.L. Kellogg School of Management and was a Henry Luce scholar in Asia from 1993—94.
He is a frequent speaker at online advertising and mobile media industry conferences.
|Feb 3, 2016||WebWire Headlines - Mobsta and Placecast Reveal 3-Year Strategic Partnership Deal|
|Dec 3, 2015||eMarketer Articles - Mobile|
|Nov 13, 2015||AdExchanger - Since Real-World Places Are Dynamic, Geofences Should Be, Too|
|Jun 21, 2014||TechCrunch - Amazon’s Master Of Commerce Move Into The Phone Game|
|Jul 19, 2012||CNet - Facebook less trusted than Amazon, Google, survey says - CNET|
|Jun 27, 2012||Gigaom - Placecast arms mobile wallets with location-based offers|
|Aug 22, 2011||Venture Beat - Placecast combines "geofenced" ShopAlerts with mobile apps|
|Mar 1, 2011||BGR Boy Genius Report - ShopAlerts brings location-based advertising to AT&T phones|