Person Details


Alice is an executive level marketing professional with more than 20 years experience working for companies in the heart of Silicon Valley and Europe.

In September 2011, Alice joined Friend2Friend, as Chief Marketing Office (CMO) where she directs corporate marketing strategy, specializing in brand marketing on social platforms. Friend2Friend's client base includes leading global consumer and business brands including Universal Pictures, Nickelodeon, Microsoft, Intel, Salesforce, New Belgium Brewing and many others. (

Until July 2007, Alice was responsible at the executive team level for's marketing organization. Alice joined Photobucket in January 2007, remained through acquisition by Fox Interactive Media, and exited in July 2009. During her tenure, the personal photo- and video sharing site grew from 25M unique users/month worldwide to more than 80M users/month worldwide. (comScore Media Metrix.)

An early Silicon Valley settler, Alice has had a long career in product development and marketing, originally as a founding member of an early IBM/Macintosh software startup in 1985, sold to Symantec Corporation in 1988. Since then, Alice has worked at Apple Computer UK and at a variety of large and small high technology companies in senior level marketing roles. Originally from the United Kingdom, Alice holds a degree in History and Art from the Leeds University in the United Kingdom.

Advisory Roles (1)


Education (1)