| Website | visualdna.com |
| Birthplace | UK |
| Birthdate | 3/6/64 |
Earl Carter
Alex Willcock is the Founder and CEO of VisualDNA.
He has creatively developed some of the world’s best brands and has designed products across sectors including home, fashion, hospitality, health and beauty.
He sold his award winning design agency, The Nest, to embark on an idea to develop a universal language of communication and understanding. This led to the creation of VisualDNA, a means of unlocking the adaptive unconscious through the use of imagery.
Launched in March 2007 as Imagini, over 40 million people have so far discovered their VisualDNA.
