| Website | visualdna.com |
| Birthplace | UK |
| Birthdate | 3/6/64 |
Earl Carter
Alex Willcock is the Founder and CEO of Imagini.
He has creatively developed some of the world’s best brands and has designed products across sectors including home, fashion, hospitality, health and beauty.
He sold his award winning design agency, The Nest, to embark on an idea to develop a universal language of communication and understanding. This led to the creation of Visual DNA, a means of unlocking the adaptive unconscious through the use of imagery.
Launched in March 2007 as Imagini.net, over 15 million people have so far discovered their Visual DNA. Using the insights that this information has provided, Alex’s team developed Youniverse.com.
Youniverse was unveiled in March 2008.
