Alex co-founded Upstream in 2001 and is the company’s Chief Executive Officer. Alex is responsible for setting Upstream’s strategic direction and spearheading its international expansion and product innovation. Alex began his career designing algorithms and systems for traffic forecasting and route optimization for United Airlines. He went on to join OC&C/McKenna (Boston, MA) becoming a management consultant in the areas of marketing strategy for software and telecommunications companies, before co-founding Upstream. Alex holds a Bachelor of Science in Applied Mathematics from Columbia University, New York City and a Masters of Engineering in Operations Research from Cornell University.