Primary Role
Founder & CEO at Persado
2 Investments in 2 Companies

Person Details


From his role as Board Director, Alex oversees the corporate development of Upstream. His current operational role is CEO of Persado, a pioneer in marketing persuasion technology which he founded. He co-founded Upstream in 2001 and served as the company’s CEO between 2004 and 2012. During his tenure, the company grew to become a global leader in mobile marketing, with mobile operator clients in more than 40 countries. Alex was responsible for setting Upstream’s strategic direction and spearheading its international sales expansion and product innovation. Prior to founding Upstream, Alex worked as a management consultant at OC&C/McKenna Group, based out of Boston. He is the first angel investor for Lulu, where he is also a board member, and serves on the board of advisors of Seyyer and Workable HR.

Alex holds a BS in Applied Mathematics from Columbia University, and a Masters of Engineering in Operations Research from Cornell University.

Experience (2)


Investments (2)