Primary Role
Co-Founder & CMO @
University College London
October 27, 1977

Person Details


Alex is CMO and co-founder of - a new hotel metasearch website. The site launched in the travel space in February 2013 and is backed by Accel, Balderton, Founder Collective, Idealab, Forward Partners and Shakil Khan.Prior to this he founded a broadband and mobile phones price comparison website on in 2007 (which was acquired by in 2011).

After this acquisition, Alex was Marketing Director at uSwitch for a year before returning to his role full time at in June 2012 as the founding team prepared to enter the hotel market.Alex started his career as a music journalist at before joining Espotting (MIVA) to pursue a career in online marketing. During his three years there, he helped develop the editorial framework that underpins the paid search industry. Alex worked on hundreds of PPC campaigns for brands including Amazon, eBay, John Lewis and GAP.Alex later held marketing positions at and Virtue Broadcasting before leaving to become a company founder.

He later went on to found and exit businesses in the online finance and commercial property sectors before focusing exclusively on With three significant company sales to date, Alex is widely regarded as a successful internet entrepreneur. Beyond building new businesses - with over 10 years of intense paid search and online marketing experience - Alex also likes to consider himself an expert in Google Adwords, Bing Search Ads, Facebook Ads, PPC / CPC, SEO, social media and display marketing (especially retargeting which he LOVES).Outside of, Alex likes to write in the third person and is an investor in Appear Here and Coindesk. He also plays basketball.

Experience (5)


Education (1)