Alex is CMO and co-founder of Top10.com - a new hotel metasearch website. The site launched in the travel space in February 2013 and is backed by Accel, Balderton, Founder Collective, Idealab, Forward Partners and Shakil Khan.Prior to this he founded a broadband and mobile phones price comparison website on Top10.com in 2007 (which was acquired by uSwitch.com in 2011).
After this acquisition, Alex was Marketing Director at uSwitch for a year before returning to his role full time at Top10.com in June 2012 as the founding team prepared to enter the hotel market.Alex started his career as a music journalist at ITV.com before joining Espotting (MIVA) to pursue a career in online marketing. During his three years there, he helped develop the editorial framework that underpins the paid search industry. Alex worked on hundreds of PPC campaigns for brands including Amazon, eBay, John Lewis and GAP.Alex later held marketing positions at Cheapflights.com and Virtue Broadcasting before leaving to become a company founder.
He later went on to found and exit businesses in the online finance and commercial property sectors before focusing exclusively on Top10.com. With three significant company sales to date, Alex is widely regarded as a successful internet entrepreneur. Beyond building new businesses - with over 10 years of intense paid search and online marketing experience - Alex also likes to consider himself an expert in Google Adwords, Bing Search Ads, Facebook Ads, PPC / CPC, SEO, social media and display marketing (especially retargeting which he LOVES).Outside of Top10.com, Alex likes to write in the third person and is an investor in Appear Here and Coindesk. He also plays basketball.