A digital communications and new media expert, Alessio has been working in the internet sector since 1997. In 2001 he founded Intarget.net, an Italian web marketing agency, where he headed up SEO/SEM strategy and web marketing activities for the agency’s top clients. Based on experience gained at Intarget.net, Alessio created ConversionLab – easy to use software for professionals to analyse the ROI of promotional campaigns – which was acquired by GoAdv in 2007. Alessio founded and is Managing Director of Trackset, now part of the GoAdv Group, and a frequent speaker at high profile events in Italy, including Search Engine Strategies, IAB Forum and EBA Forum.
