| Website | movoxx.com |
| University of California - Berkeley | |
| Haas School of Business |
OMMA Mobile Conference
With over a decade of wireless and digital media experience, Alec is a serial entrepreneur helping realize the future of scalable mobile advertising. In his current role as EVP & GM, Mobile Enterprise, Alec oversees global sales strategy, operations, strategic alliances and partnerships for Adenyo, an international mobile marketing software company. He plays an instrumental role in building Adenyo’s leadership in the mobile ecosystem, resulting in an acquisition by Motricity (NASDAQ: MOTR) in January 2011 for $150mm.
Before Adenyo, Alec was the CEO and co-founder of MoVoxx, a leading mobile advertising company that intelligently served ads into mobile content reaching over 50 million unique U.S. users. Backed by Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital, MoVoxx was acquired by Adenyo in May 2010.
Prior to MoVoxx, Alec founded inFreeDA – a free 411 advertiser-sponsored directory assistance service that delivered ads with laser-precise geographical, behavioral and category targeting. Backed by Hummer Winblad Venture Partners, inFreeDA was acquired by AT&T (NYSE: T) in October 2006. Alec’s previous experience includes investment banking at JPMorgan in the media and telecommunications leveraged finance group.
A recognized industry leader, Alec is a limited partner/advisor at Eniac Ventures, a seed-stage mobile-focused venture fund, and a regular speaker at conferences such as OMMA Global, CES, Digital Hollywood, iMedia and Kelsey. Mr. Andronikov earned a double Honors degree in Economics and Business Administration at the Haas School of Business from the University of California, Berkeley.
