A 30-year marketing veteran, Alan Zorfas co-founded Motista with Scott Magids in 2007. He has led the creation of its breakthrough consumer intelligence product and is now driving the company’s go-to-market plan.
Prior to co-founding Motista, Alan spent 25 years in senior roles within leading advertising agencies. Alan joined Mullen Advertising (now part of Interpublic Group) in 1982 when it was a startup and played a key account services role during Mullen’s rapid growth. He left Mullen to start and build his own $20M agency, which he later sold to DDB.
At DDB, Alan started and ran the agency’s Integrated Marketing Practice, reporting to the agency’s CEO. Alan served as Chief Strategy Officer and an executive committee member of Earle Palmer Brown (EPB), a network of high-growth agencies with combined revenue exceeding $100M.
In addition, Alan founded Aspirient, a boutique brand consulting and research firm that integrated brand strategy with customer experiences.
During his career, Alan has closely consulted leading brands across industries, including Citigroup, DuPont, ExxonMobil, Novartis, Timberland and Volkswagen.