Adrian has more than 20 years of executive management and leadership experience in a variety of high-tech fields. As CEO, he is responsible for driving Tendril’s strategic direction and has built a solid customer base, a world-class internal team and a strong set of partnerships and investors for Tendril.
Prior to joining Tendril, Adrian served as both interim CEO and executive vice president of Ember Corporation, a leading semiconductor provider to the smart grid, where he guided the company’s market strategy through its critical early-growth stage.
As an early pioneer of the “Internet of things” market, Adrian was instrumental in the development of the ZigBee standard and served as the vice-chair of the ZigBee Alliance for a number of years.
Recognizing the role that policy will play in shaping the smart grid and home energy management sectors early on, Adrian has worked tirelessly to secure an active voice within policy-making at public utility commissions and on Capitol Hill. He has testified before the U.S. Senate Commerce Committee as well as the Federal Communications Commission on such topics as technology and the Internet, as well as energy and the environment.
Adrian has received numerous industry accolades, including: the 2011 GridWeek Award for Outstanding Leadership in Advancing the Smart Grid; inclusion on The Networked Grid 100: Movers and Shakers of the Smart Grid; being named Entrepreneur of the Year, alongside Tendril co-founder and CIO Tim Enwall, at the ESPRIT Entrepreneur 2011 Awards; and receiving the 2011 Colorado Cleantech Entrepreneur of the Year Award from the Colorado Cleantech Industry Association.
Adrian sits on the board of the GridWise Alliance, as well as the Deming Center for Entrepreneurship at the Leeds School of Business at the University of Colorado Boulder.
Adrian received his education at the Royal Military Academy Sandhurst, the British Army’s prestigious officer training academy.