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General Information

Websitenewmedici.com/adv...
Blognewmedici.com
Twitter@newmedici
BirthplaceLos Angeles
Birthdate9/5/71

Degrees

Cornell University, BA 1993
Government and English
University of Southern California (USC), MS 1994
Film

Current Companies

Chief Evangelist

Former Companies

CEO
Executive Vice President, Digital
Co-Founder, Partner
Creative Associate

Former Financial Organizations

VP, Digital Media
Director, New Media

Web Presences

Tags

Photo Credit

New Medici

Adrian Sexton

Adrian Sexton is a digital executive and entrepreneur with over 15 years of experience across traditional and digital media companies

As former digital head of two media companies, Lionsgate and Participant Media, and co-founder of two strategic consultancies, TAG Strategic and New Medici, Sexton brings a hybrid background in operational media strategy, content marketing/distribution, product and business development.

Before New Medici, Sexton was Executive Vice President, Digital at Participant Media. He was responsible for running the company’s expansion into global media, digital distribution and marketing, and architecting TakePart.com, its $14M+ cause marketing social action networkâ„¢. Traffic to TakePart.com grew 1000% year-over-year during Sexton’s tenure.

As an Executive Committee member at Participant, he sat on the M&A, New Business and Social Action boards, involving theatrical greenlights and investments including $1B Summit Entertainment financing and $250M Abu Dhabi co-funding deals. Sexton worked on such films as Food Inc., The Visitor, Charlie Wilson’s War, The Kite Runner, and the Academy Award®-winning documentaries An Inconvenient Truth and The Cove.

Sexton came to Participant from TAG Strategic, a digital media and entertainment agency he co-founded with EMI veteran Ted Cohen. TAG’s diverse client roster has included Lionsgate, Qualcomm, Sandisk, Gibson, Muze and LivePlanet.

Before forming TAG, Sexton headed Digital Media as Vice President at Lionsgate, where he oversaw the day-to-day operations, production, media planning and business development for digital and mobile properties. His duties encompassed theatrical, home entertainment, television, international and physical studios. He oversaw the digital campaigns for such movies as the Best Picture Academy Award -winning Crash, Oscar-winning Monster’s Ball, Fahrenheit 9/11, as well as the SAW and Tyler Perry franchises.

Sexton identified multiple-platform marketing, distribution and sales opportunities for the studio’s 8000+ title film library in such high-growth markets as broadband, mobile, digital cinema, peer-to-peer and IPTV. Lionsgate’s market capitalization rose from $60 million to $1.2 billion during Sexton’s tenure; and he was part of the senior team which secured the $350 million credit facility to acquire Artisan Entertainment.

Prior to Lionsgate, Sexton was the New Media Director at Mediapact Capital, a $500 million media management and investment capital firm which invested in and took control of Lionsgate. His professional experience also includes work in television at Sony Pictures, production and development at HBO Pictures, 20th Century Fox and Saban Entertainment.

Sexton delivered a media and entertainment keynotes at the 2009 X|Media|Lab in Auckland and Amsterdam, the studio keynote at the Opening Forum of the 60th Anniversary of the 2007 Cannes Film Festival, as well as keynotes at the 2007 Digital Hollywood, 2006 Intel Viiv launch in Tokyo and 2006 Forrester conference in São Paulo. In addition, New Medici won the 2009 British Airways/Harvard Business Review “Face of Opportunity” award.

Sexton has served as an arts advisory member of non-profits American Democracy Institute, Games For Change and the Los Angeles Film Festival. Additionally, he is on the Interactive Media Peer Group Awards Committee for the Academy of Television Arts & Sciences, and a New Media Council member of the Producers Guild of America.

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Last Edited 7/24/13

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