Trained with Price Waterhouse in Edinburgh, Scotland. Various roles in financial control in investment banking in the City of London. Now based in Madrid, Spain, converted to Internet and performance marketing in 2002.
Co-founded Apréndelo in 2009 as a major performance marketing project for the Spanish education market. Now operates with over 200 clients. Brazilian and Mexican versions were launched in 2011.
In parallel, Apréndelo is developing a Lead Management System. For small to medium-sized businesses that market online, but closes sales offline, the system applies business intelligence to optimise the process and increase ROI on online spend.