Adii Rockstar (born Adriaan Pienaar) is an entrepreneur, the co-founder of the very successful online startup WooThemes and a general creator of Rockstar Awesomeness. Along with being a serial entrepreneur, he is also a designer & developer (CSS, PHP & WordPress), which has spawned his other company â€“ a boutique design & development agency â€“ Radiiate.
At the young age of 25, Adii has revolutionized both his business and personal life. Back in 2007 somewhere, he decided to call himself a â€œrockstarâ€; so the rockstar-tag is very much a result of some subjective marketing on his sideâ€¦ Generally though heâ€™s just Adii to all those who know him and itâ€™s only online where the Adii Rockstar brand seems larger than life itself.**
Adii designs because he loves the creative freedom it affords him, whilst development appeals to his more logical side. But itâ€™s for business that heâ€™s got a real passion for and itâ€™s within that space, where he is trying to â€œdesignâ€ & craft his own future.
Due to Adiiâ€™s largely unique approach to both life & business, he is also currently authoring a book titled â€œRockstar Businessâ€ which will be available in the second part of 2009. The book will be focussing on how to do business and how to revolutionize oneâ€™s personal life, as a Rockstar. Whilst the â€œrockstarâ€-tag is purely branding, the book will attempt to explain & democratize the concept as a more general one.