Adi Ruppin brings a unique perspective and vast experience to his position as vice president of marketing for BeInSync. Prior to joining BeInSync, Mr. Ruppin founded and served as Managing Director of SofaWare Technologies, a Check Point (Nasdaq:CHKP) Company delivering innovative, industry leading Internet security solutions for small businesses. He also served as a consultant to venture capital firms and prior to that as a senior software engineer at BackWeb Technologies (Nasdaq:BWEB), a leading offline web software company. Mr. Ruppin holds a B.Sc in Mathematics and Computer Science and an M.Sc in Computers Science from Tel Aviv University.