Adam is responsible for marketing, business development and U.S. operations. Previously, Adam was the Vice President of Business Development and Marketing, and then General Manager of Xfire a provider of communications and tools to more than 11.5 million gamers worldwide that was acquired by MTV Networks for $110 million in 2006. Prior to Xfire, Boyden was the cofounder and former CEO of Autodaq (now OpenLane), the leading online automotive marketing company. Additionally, Boyden was the founder and former General Manager of the China Consultancy, an advisory firm to companies entering the Chinese market. Boyden holds a 1st Class Honors B.Sc. in Engineering Science from Exeter University, and an M.B.A from Stanford University.