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Abhiram Sarat

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Strategy and Marketing at NeedStreet.com

NeedStreet is an Online Healthcare Ecosystem consisting of integrated Online, Offline and Mobile components that help solve myriad problems that dog the healthcare delivery system in India. NeedStreet solutions deal with information, discovery, engagement and data transfer between healthcare providers and patients. Continuous care for Chronic illnesses is an important focus area. Early stage pilot testing of solutions have started with selected hospitals and departments.

I also head the Digital Marketing Services vertical at DeviceDriven. Serviced companies include those in the photo editing/printing, hotels, jewellery, real estate, ayurveda and healthcare domains.

Ive been working with the same team for 9 years across different businesses.

Highlights of some key focus areas

• 1.2 million emails/month to an ‘opted in’ user base
• Adwords campaigns- 100,000 $+ budgets (Europe and India geographies)
• Digital campaigns on top 5 online websites in India (including Times of India, MoneyControl, Economic Times, Manorama Online)
• Concept/Distribution of offers (1 million USD + annual value)
• Website interface design (mentioned favorably on BBC flagship tech program)
• Content writing & translation (11 European languages)
• SEO, SEM
• Analysis of 15 million + visits over several websites
• ‘Miniwebsites’ like blogs,contests (100 000+ submissions)
• PR, Contact marketing through ‘white lists’
• Facebook pages (50 - 100 000 fans)

APPROACH :

• Revenue/bottom line approach to marketing
• Has built(trained) a marketing team from scratch
• Can switch/balance conversion & growth oriented marketing (traffic vs Revenue)
• Loves to write content, work with cranky graphics teams and make developers smile
• Can be ‘stubborn’ when its the smartest thing to do
• Applies lessons from background in both B2B and B2C
• Applies QA standards from experiences with Nokia,Benq,Qualcomm Specialties

Product Marketing, Email marketing and newsletters,SEO, Paid Advertising, Google analytics, Ecommerce and online shopping, Online/web marketing, PR, Adwords, UI and graphics design(Both mobile and web/rich internet applications (RIA)), Content writing, Internationalization, Cold mailing, Corporate blogging.

Recent Milestones

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• 
  Abhiram Sarat added a position as VP Marketing at NeedStreet. (6/1/11)
  Posted 5/10/13 at 4:10am
• 
  Abhiram Sarat added a position as Product Marketing Manager at FotoDesk. (5/1/08)
  Posted 10/11/08 at 11:52pm
• 
  Abhiram Sarat added a position as HBPO trainee at Iridium. (6/1/04)
  Posted 5/10/13 at 4:10am

Videos

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