|Cochin University of Science and Technology, B- Tech||2004|
|Computer Science and Engineering|
|Arya Central School||2000|
Strategy and Marketing at NeedStreet.com
NeedStreet is an Online Healthcare Ecosystem consisting of integrated Online, Offline and Mobile components that help solve myriad problems that dog the healthcare delivery system in India. NeedStreet solutions deal with information, discovery, engagement and data transfer between healthcare providers and patients. Continuous care for Chronic illnesses is an important focus area. Early stage pilot testing of solutions have started with selected hospitals and departments.
I also head the Digital Marketing Services vertical at DeviceDriven. Serviced companies include those in the photo editing/printing, hotels, jewellery, real estate, ayurveda and healthcare domains.
Ive been working with the same team for 9 years across different businesses.
Highlights of some key focus areas
Product Marketing, Email marketing and newsletters,SEO, Paid Advertising, Google analytics, Ecommerce and online shopping, Online/web marketing, PR, Adwords, UI and graphics design(Both mobile and web/rich internet applications (RIA)), Content writing, Internationalization, Cold mailing, Corporate blogging.