Primary Role
Creative Head at HobbyAdda
University of Wisconsin, Madison

Person Details


Abhinav Gupta has built a career as a truly insightful technical mind focused on delivering huge value for massive-scale systems—ones with transactions reaching one thousand times the NASDAQ trading volume.

Prior to co-founding Rocket Fuel, Abhinav was an engineering director at Yahoo!, where he led the development of their next-generation behavior-targeting platform. As a founding member of the behavioral targeting group at Yahoo!, he helped cultivate a start-up environment, building the team and platform from scratch. He proceeded to win the coveted “Super Star” award—the highest accolade Yahoo! presents to its employees. He also incubated the recommendations platform used by Yahoo! Travel, Real-Estate, Shopping, and Autos, helping to boost Yahoo! Shopping to number one in comScore rankings. Prior to Yahoo!, Agupta was a principal member of the technical staff at Oracle, working on a variety of projects implementing data warehousing and OLAP functionality in the database server. He also worked with customers having terabytes of data, helping Oracle Consulting reach performance goals on key customer projects.

Abhinav holds a B. Tech in computer science from the Indian Institutes of Technology (IITs), and a master’s degree in computer science from the University of Wisconsin. He has co-authored almost twenty patents in the areas of database queries and optimization, behavioral targeting, and web-based user analytics. He also co-authored the paper that won the SIGMOD-2003 Best Paper Award.

Experience (2)


Education (1)