Primary Role
Chief Growth Officer at Strava
University of California, Berkeley

Person Details


Aaron is an experienced Internet executive that has a track record of success in both start-ups and established companies. His passion is building great products that change people’s lives. Over his 15 years in the software he has lead many functions (Product, Marketing, Engineering, Business Development and Customer Service), he has worked with multiple business models (enterprise, marketplace & advertising) across different industries. He has lead startups to successful exits and operated large business units in even larger companies.

After graduating from the University of California at Berkeley, Aaron joined at Kana Communications, a CRM start-up. Aaron held the title of Product Manager but did many jobs. Everything from selling, implementing, supporting and managing the evolution of Kana's products gave Aaron a deep understanding of how Kana's clients (companies like eBay and Ford) used CRM to manage their businesses. In his time Kana grew from twenty employees to over one thousand and in 1999 went public.

After Kana Aaron joined another startup,, a Philadelphia based person-to-person marketplace, was acquired by eBay Inc. in 2000. Over 5+ years Aaron held several leadership positions at Half / eBay Inc. with responsible for Product strategy, Design and Product Development.

In 2007 Aaron left eBay Inc. to become VP of Product at Aaron was responsible for Product Management, Design, Customer Service and Analytics. When he joined, was pre-launch but soon won TechCrunch 40. Over the next two years grew dramatically, inspiring Intuit Inc. to acquire the company in 2009. Aaron stayed on with Intuit through July 2012, serving for the last year as Vice President & General Manager of Personal Finance. As GM he oversaw Product, Engineering, Marketing and Business Development across Quicken and

Experience (8)

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    Chief Growth Officer
    Mar 5, 2014
  • 6b3446ac98bb5fc07e929a1580ce7863


    Chief Operating Officer
    Oct, 2012
  • Fe797592a5ba7eb13e8b3020073f6e57


    General Manager,
    Jun, 2011 - Aug, 2012
  • 68880043904efacc7ede97bce3349bfd

    Vp Product
    Jul, 2007 - Aug, 2011
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    Director of Advertising
    Mar, 2006 - Jul, 2007
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    Group Product Manager
    2001 - Jan, 2006
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    Product Managment
    Jul, 2001 - Jul 4, 2004
  • Ebe3cd1fa9e5bc8aa27d1706227fda62

    KANA Software

    Product Management
    Jul, 1998 - May, 2001

Education (1)