ZEFR (Formerly Movieclips) is a software platform for brand and content management on YouTube.
BrandID, ZEFR's brand management software, helps brands and media companies publish content, analyze their brand exposure, partner with their biggest fans, and target ads to their most important demographics. ZEFR helps their customers build lasting relationships with their fans on the second largest search engine in the world.
RightsID, ZEFR's rights management software, monetizes the world's content. Its proprietary licensing software took a historically antagonistic relationship between content rights holders (media companies) and fans that uploaded their content and turned it on its head. Now, instead of punishing fans for spreading their content, RightsID customers can take user uploaded content and manage it in their own content management system, creating a new stream of revenue and a rich source of data.
Current Team (9)Update
VP Business Development
Apr 15, 2013
Head of Ad Products
Co-Founder & Co-CEO
Founder and CEO
Aug 1, 2008
Global Head of Media Solutions
Head of Engineering
May 1, 2009
Director of Engineering
Jul 1, 2012
Past Team (5)Update
Funding Rounds (7) - $60.1MUpdate
Board Members and Advisors (6)Update
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