Funding Received
$1.4 Million in 1 Round from 3 Investors
Most Recent Funding
$1.4 Million Convertible Note on March 1, 2013
New York, NY
Zady is a shopping platform for consumers concerned about the origins of the items they purchase.
Soraya Darabi, Maxine Bédat
Supply Chain Management, E-Commerce, Fashion

Company Details

3 in CrunchBase is a shopping platform and lifestyle destination for consumers who care about the origins of the items they purchase. Co-founded by Soraya Darabi (Foodspotting; The New York Times) and Maxine Bédat (The Bootstrap Project), Zady is a New York-based e-commerce brand that will provide customers with information about the conscious consumer movement and the option to purchase beautifully-constructed goods on its website, and later, its iPad application. The items available for purchase were created with craftsmanship and artisanship, qualities that have been sacrificed in a world of cheap prices and fast production.

Just as Whole Foods sparked a movement based on the belief that consumers should question where food comes from, Zady is creating a new vision for shopping and is at the forefront of conscious consumerism, which demands transparency for sourced products. Manufacturing transparency is at the heart of Zady; every item sold is from a designer who is conscious of where and how their products are made. Each product is personally vetted by Zady’s founders, using criteria for sustainability, including whether the product is locally-sourced, handmade, uses high-quality raw materials, is environmentally-conscious, or made in the U.S.A. The brands are required to sign a contract verifying the location of the company, the manufacturing city, and the source of the raw materials. However, consumers won’t need to compromise style for a clear conscience. All products sold on Zady are high-quality, timeless in style, and are build to last, withstanding fleeting seasonal trends and the short life-spans of poorly-made “fast fashion” items.

As such, Zady will be the arbiter of authenticity-meets-taste for this generation of conscious consumers.

Current Team (3)


Funding Rounds (1) - $1.4M


Investors (3)


Offices/Locations (1)

  • New York HQ

    122 West 26th Street, 5th Floor

    New York, NY 10001


Images (1)

  • 7305fdc0f58abafbe2dbfc3adcdef705