Yunno is a â€œsocial engagement platformâ€ that facilitates contests for brands looking for another marketing channel.
For example, Chicago Bulls swingman Kyle Korver is using Yunno to ask users to submit their favorite Chicago meal for a chance to win $200.
After entering the contest, Yunno then asks users to become a fan of Korverâ€™s Facebook page and offers the option to push the contest entry to Facebook while awarding Foursquare-like badges for entering.
The business model: All of the companyâ€™s current clients are free trials, but the company sees the pricing being based on a cost-per-engagement model. Yunno is currently chasing Zappos, Urban Outfitters and other clients.
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- 08/11/10 -techcrunch.com