- May 1, 2013
- Daniel Maurice-Vallerey, Michael Rolph, Dave Nicholson, Alain Falys
- Mobile Payments, Mobile
- Yoyo is a London-based mobile payment and loyalty app that gives retailers a set of tools which enable them to better target their customers
Yoyo is creating a better customer experience via an app that simplifies payment and loyalty transactions. For high-street retailers Yoyo provides a marketing platform that enables digital customer engagement in the physical world.
Users download Yoyo on the App Store or GooglePlay, and attach a funding method to top-up their Yoyo account. They pay at the till of accepting retailers by presenting a one time QR code that is scanned. They collect their loyalty points automatically in the app and can receive offers and promotions from the retailers they favour, via the app. No cash, no stamp cards, just the Yoyo app.
Having launched at Imperial College London in autumn 2013, Yoyo is now accepted across the College’s campus serving to over 20,000 students and staff within 32 retail outlets and counting. Yoyo is now expanding to other leading Universities and to high St. retailers across London and the UK as a first step to fulfilling its global ambitions.
Current Team (5)Update
Funding Rounds (3) - $10MUpdate
2-10 Capper Street
London, WC1E 6JA
London, EC2V 6DN
- 05/16/14 -wired.co.uk