Smarter mobile travel
Tony Sandler
Technology, Tablets, Mobile, Travel

Company Details

1 in CrunchBase

What Now?! is an innovative new app that simulates a “live” smartphone experience whilst abroad – without paying for roaming. Launching shortly as THE OFFICIAL LONDON TOURIST APP in partnership with VisitLondon, the official tourism board and part of the Mayor of London’s office.

Even before launch, the app’s innovativeness was chosen to be showcased by Techcrunch as one of their Top 15 European startups last year at their Disrupt event in Berlin, as well as by PhoCusWright at their Travel Innovation Summit in the US (the largest such event in the global travel industry) as one of 2013’s Top Travel Innovations. Also shortlisted for the UK’s Most Innovative Mobile Company as part of the UK government’s department of Trade and Investment’s Smart UK initiative.

By users planning their immediate next steps when they have Wi-Fi (e.g. in the morning for the upcoming day), the app is able to download relevant “pockets” of information from existing review, map and transport sources into a personalised file that simulates a “live” smart mobile experience when the user is then out exploring their new destination. With the rise in smart mobile ownership alongside the growth in Airbnb services (and their clones), increasing numbers of travellers are staying in places where they don’t have access to traditional hotel concierges, but do still require help in finding and booking the best local activities. What Now?! aims to be THE in-destination travel portal for smart mobile devices whilst abroad.

Current Team (1)


Offices/Locations (1)

  • London

    Techhub @ Campus

    4-5 Bonhill Street

    London, EC2A 4BX