Funding Received
$2.5 Million in 2 Rounds from 5 Investors
Most Recent Funding
Series A on August 11, 2014 / Undisclosed Amount
San Francisco, CA
Weddington Way is an online boutique for bridal party fashion.
Ilana Stern
Social Buying, Events, Fashion, Weddings, Consumer Internet, E-Commerce

Company Details


Weddington Way, a social shopping site for wedding parties, is the fastest growing ecommerce business in the $14B wedding fashion industry (a beachhead into the $100B U.S. wedding market). Weddington Way uniquely solves the problem of outfitting bridesmaids by offering the largest assortment of dresses that are easy to shop in the way a bride thinks (by color palette), a collaborative shopping experience for the group (through a shared online showroom where everyone can add dresses, like and comment on them and track each other’s activity) and data-driven personalization to tailor the experience to each customer and group of friends (across channels – desktop, mobile, email, text, etc.). Weddington Way has been recognized as a trailblazer in the industry by business publications like the New York Times, wedding/fashion publications like Brides, The Knot and Glamour and tech publications like GigaOm and Pando Daily. Weddington Way was founded by its CEO Ilana Stern, a former Bloomingdale’s buyer, after she earned her MBA at Stanford Graduate School of Business. Ilana and her team are passionate about their opportunity to impact a group of friends as they come together to shop for one of life's most important events.

Current Team (2)


Board Members and Advisors (3)


Investors (5)

  • 1e8bda16e64c8d444d8cb9dd381f8dc1

    Trinity Ventures

    Founded in 1986, Trinity Ventures is an early stage venture capital firm.
  • Gv7dzg4qkiqeasusbd0s

    Felicis Ventures

    Felicis Ventures is a boutique venture capital firm based in Silicon Valley
  • D9980806911fe5884b947661a2fd6066

    Battery Ventures

    Investing in technology
  • Cfea0dc4341884a7f9fc114dc4ffdec1

    Javelin Ventures

    Javelin Ventures Limited is a venture capital firm specializing in early stage investments.
  • 87baa99e7c880c29646d3d4b83b4c804

    Peterson Ventures

    Peterson Ventures aims to be the premier capital partner for entrepreneurs and founders of...

Offices/Locations (1)

  • Weddington Way HQ

    560 Sutter Street

    San Francisco, CA 94102


Images (1)

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