Weddington Way, a social shopping site for wedding parties, is the fastest growing ecommerce business in the $14B wedding fashion industry (a beachhead into the $100B U.S. wedding market). Weddington Way uniquely solves the problem of outfitting bridesmaids by offering the largest assortment of dresses that are easy to shop in the way a bride thinks (by color palette), a collaborative shopping experience for the group (through a shared online showroom where everyone can add dresses, like and comment on them and track each other’s activity) and data-driven personalization to tailor the experience to each customer and group of friends (across channels – desktop, mobile, email, text, etc.). Weddington Way has been recognized as a trailblazer in the industry by business publications like the New York Times, wedding/fashion publications like Brides, The Knot and Glamour and tech publications like GigaOm and Pando Daily. Weddington Way was founded by its CEO Ilana Stern, a former Bloomingdale’s buyer, after she earned her MBA at Stanford Graduate School of Business. Ilana and her team are passionate about their opportunity to impact a group of friends as they come together to shop for one of life's most important events.
Board Members and Advisors (3)Update
Founded in 1986, Trinity Ventures is an early stage venture capital firm.
Felicis Ventures is a boutique venture capital firm based in Silicon Valley
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Javelin Ventures Limited is a venture capital firm specializing in early stage investments.
Peterson Ventures aims to be the premier capital partner for entrepreneurs and founders of...
Weddington Way HQ
560 Sutter Street
San Francisco, CA 94102