Funding Round Overview

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Founded:
November, 2010
Founders:
Tuomas Wuoti, Björn Sjölund, Gabriel Nyman, See All (4)
Headquarters:
Turku
Funding:
$3.90M
Categories:
Wireless, Mobile, Advertising, See All (6)

Walkbase develops indoor positioning solutions, and provides retail customer analytics and customer location data.

Description

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Walkbase provides retail analytics solutions that allow retailers to measure the impact of marketing on footfall, understand customer behaviour in-store, improve store operations and enable personalized mobile applications via a real-time API. The Walkbase system is able to monitor WiFi-enabled mobile phones and use sophisticated positioning algorithms to estimate the location of these in indoor spaces. The solution can be deployed stand-alone using Walkbase sensors or leveraging WiFi infrastructure already installed in a building. Consumer’s unique Wi-Fi identifiers (MAC addresses) are hashed to ensure data privacy protection. Our retail analytics dashboard shows traffic trends by store and, given a larger installation, within departments inside a store. Capture rate (percent of passers by entering) can be measured, along with dwell time by store or zone and proportion of loyal repeat customers. This allows comparisons across... See More

Current Team (6)

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Funding Rounds (2) - $3.90M

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Investors (5)

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Offices/Locations (2)

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  • Office

    Turku,

    FIN

  • Office

    Tykistökatu 4 D

    Turku, 20520

    FIN

Competitors (1)

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  • A26208b799d308053e6a4237cb552194

    Euclid

    Euclid helps retailers optimize the performance of their marketing, merchandising and operations.

Images (1)

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  • 2bc8abf72684595637106f0a5d3d1e72