Funding Round OverviewUpdate
Walkbase provides retail analytics solutions that allow retailers to measure the impact of marketing on footfall, understand customer behaviour in-store, improve store operations and enable personalized mobile applications via a real-time API. The Walkbase system is able to monitor WiFi-enabled mobile phones and use sophisticated positioning algorithms to estimate the location of these in indoor spaces. The solution can be deployed stand-alone using Walkbase sensors or leveraging WiFi infrastructure already installed in a building. Consumer’s unique Wi-Fi identifiers (MAC addresses) are hashed to ensure data privacy protection. Our retail analytics dashboard shows traffic trends by store and, given a larger installation, within departments inside a store. Capture rate (percent of passers by entering) can be measured, along with dwell time by store or zone and proportion of loyal repeat customers. This allows comparisons across... See More
Current Team (6)Update
Funding Rounds (2) - $3.90MUpdate
Tykistökatu 4 D
Euclid helps retailers optimize the performance of their marketing, merchandising and operations.