VoxPopMe provides brands and their agencies with an exciting way of soliciting consumer opinion for market research.
With the VoxPopMe app, consumers can earn money for sending video responses straight from their mobile phone in response to questions being asked by brands.
Brands can post questions and review incoming video responses through a self-service online platform, which offers both qualitative and quantitative analysis tools.
The platform also allows brands to target their question to consumers based on gender, age, location, and interest profiling. They can even invite their own customers to answer questions reserved exclusively for them.
The launch of VoxPopMe came about in early 2013 when founder, Dave Carruthers, a technology entrepreneur who runs a digital agency in the Midlands, realised there was an opportunity to leverage smartphone technology to change the way brands solicit consumer opinion, making it cost-effective, fast, reliable and incredibly targeted when compared to traditional market research tools.
By leveraging mobile technology VoxPopMe has massively reduced the time it takes for businesses to conduct market research. Now they can quickly and efficiently canvas the opinion of thousands of consumers in their target market, and have video responses within just a few hours of posting a question - minutes in most cases.
The insight opens up a two-way conversation between brands and their customers, rewarding the customer for their opinion, and helping to shape the future of the brand's products and services in line with customer needs.
VoxPopMe’s app users - also known as the consumer panel - have the option to sign up quickly and easily with a Facebook account, or sign up with email and provide some basic profile information to allow questions to be targeted to them. Responses to questions only need to be between 15 and 60 seconds long to be submitted, after which the video is sent off for approval before the user is rewarded by means of a credit which is instantly deposited into their VoxPopMe account. As soon as users reach £10 they may collect their earnings through the app’s cash out facility integrated with trusted brand PayPal. It’s very easy to earn £10 when the rewards for each question can range from anything from 20p to a few pounds.
VoxPopMe is working with a variety of popular and well known brands who are posting questions on a range of topics and subjects out to its users each day.
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