Use It Better enables game developers to record and analyze (even replay) individual players' behaviors in order to boost their experience, reduce churn rate or even eliminate frauds and, as a result, improve overall game’s monetization.
Watching how real people play helps designers and analysts to understand player experience, detect flaws gameplay, graphic user interface or even find bugs.
With powerful filtering and multiple analytics reports Use It Better makes it easy to switch between analyzing individual visits and aggregated data.
Contrary to competitive tools, Use It Better can be leveraged at any stage of the project to test design mockups, debug flash movies, run focus group tests and even detect frauds and cheats in games.
Innovation Nest is an acceleration program and seed fund focusing on early-stage SaaS start-ups.
Msciwoja II 33A
Omniture is an online marketing and web analytics business unit enabling clients to manage and...
- 08/08/12 -techcrunch.com