Funding Received
$25 Million in 1 Round from 3 Investors
Most Recent Funding
$25 Million Series A on January 3, 2012
Unruly is a platform for social video marketing working with brand agencies to predict the emotional impact of their videos.
Matt Cooke, Sarah Wood, Scott Button
Technology, Online Video Advertising, Big Data, Video, Media, Social Media, Social Media Marketing, Advertising

Company Details


Marketing technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to get their videos watched, tracked and shared across the Open Web. Our programmatic video platform reaches and engages the half of the global Internet population who are watching and sharing videos outside of YouTube.

Our end-to-end solution cracks the code on social video sharing. Advertisers can predict earned media with proprietary algorithm Unruly ShareRank. They can engage 1.17 billion people across the Open Web with Unruly Activate (comScore Feb 2014), the leading social video distribution platform. And prove ROI with Unruly Analytics, a cloud-based dashboard providing real-time competitive benchmarks across 6 billion customizable data points.

The product set is powered by the Unruly Viral Video Chart, a unique data set covering 430 billion video views and tracking 24 million shares per day. Engaging audiences across the full range of mobile, tablet and second screen devices, Unruly Activate has delivered, tracked and audited 4.27 billion video views across 3,600+ social video campaigns for over 650 brands, including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas. We’ve worked with 65% of Ad Age Global 100 brands and our mission is to deliver the most awesome social video advertising campaigns on the planet.

Founded in 2006, Unruly has 12 offices and employs 150 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund. The company has won 26 awards, including 'Best Content Distribution Platform' at the Braves Awards; 'Digital Innovator of the Year' at the Sunday Times Hiscox Tech Track 100; 'International Management Team of the Year' at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. Unruly has been selected by Tech City as a Future Fifty Company.

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Current Team (13)


Past Team (4)


Board Members and Advisors (1)


Investors (3)


Offices/Locations (12)

  • Netherlands

    Herengracht 124 - 128 , 1015 BT

    Amsterdam, 1015


  • Chicago

    401 N Michigan Ave Suite 1200

    Chicago, IL 60611


  • Los Angeles

    212 Marine Street

    Suite 100 Santa Monica

    Los Angeles, CA 90405


  • Norway

    Fredensborgveien 24D

    Oslo, 24D


  • Singapore

    75 High Street

    Singapore, 179435


  • Sweden

    Sveavägen 52

    Stockholm, S-111 34


  • New York

    41 West 25th Street

    8th Floor

    New York, NY 10010


  • Australia

    201/83-97 Kippax Street

    Surrey Hills

    Sydney, NSW 2010


Customers (1)

  • Dxbvmitnrtj0kun3ic8r


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