- Funding Received
- $4.5 Million in 2 Rounds from 1 Investor
- Most Recent Funding
- $799.6 Thousand Venture on August 12, 2013
- Austin, TX
- Umbel is a social media audience analytics platform collecting behavioral data to deliver insights into the businesses' prospects.
- Higinio O. Maycotte
- Ad Targeting, Entertainment, SEO, Internet Marketing, Sports, Publishing, Digital Media, Social Media, Analytics
Umbel - Audience is everything.
The future inspires us! Umbel’s mission is to empower premium content publishers to build thriving, sustainable businesses powered by their ability to deeply understand and demonstrate the value of their audience. We analyze billions of audience traits across your properties and devices to match the most valuable segments with the most valuable advertiser leads. Take your Umbel Profile Sheet directly to advertisers and brag about your audience knowledge in a simplified, interactive dashboard of actionable insights powered by Umbel’s Digital Genome audience analysis technology.
Headquartered in Austin, Texas, Umbel was born in 2010 and is part of an innovative community of technology companies in this exciting, rapidly growing city. To really experience the magic of Umbel, you’ve got to see it in action. Contact us for a personalized demo to see how Umbel can increase the value of your digital audience.
Current Team (3)Update
Past Team (3)Update
Funding Rounds (2) - $4.5MUpdate
Board Members and Advisors (3)Update
Austin Ventures is a venture capital firm investing in early stage and middle market companies.
901 W. 9th Street
Austin, TX 78703