Company Overview

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Founded:
2009
Founders:
Benjamin Olding, Nathan Eagle
Employees:
30
Headquarters:
Boston
Funding:
$24.2M
Categories:
Mobile
Description:
Jana is a mobile technology platform that connects emerging market consumers with global brands using mobile airtime.

Detailed Description

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Jana is a mobile platform that connects brands with emerging market consumers through reciprocal advertising. Jana’s platform creates a two-way conversation between brands and consumers. These conversations deliver insights to the brand through mobile-based ad campaigns and drive consumer action by incentivizing members with free airtime on their mobile phones. This exchange takes place on the company’s opt-in consumer facing platform, mCent.

Through its partnerships with 237 mobile operators, Jana aims to redirect the $200 billion spent on traditional advertising into consumers’ pockets and focus brands’ marketing efforts on a more relevant, data-driven advertising stream. Jana is headquartered in Boston, MA and has raised $25MM from Spark Capital and the Publicis Groupe. Maurice Lévy, Chairman and CEO of Publicis Groupe sits on Jana’s Board of Directors.

Clients who are using Jana to drive action include: CNN, Microsoft, Johnson & Johnson, Nestlé, Unilever, P&G, Danone, Google, and General Mills.

Current Team (6)

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Past Team (1)

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Funding Rounds (4) - $24.2M

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Products (1)

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  • Kwduqbt0cqpou7yd7uud

    Jana Marketplace™

    Jana Marketplace™, the advertising arm of Jana’s mobile technology platform, connects individuals...

Investors (2)

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  • 15284013d898ea9aee0e0b6ebe1fe47f

    Publicis Groupe

    Publicis Groupe is a digital and interactive communication services provider.
  • 602ada448a00013ff42b2a55ac280e80

    Spark Capital

    Spark Capital is a bi-coastal boutique venture firm. They partner with bold entrepreneurs...

Offices/Locations (1)

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  • Jana Mobile

    141 Tremont Street, 4th Floor

    Boston, MA 02111, USA