Company Overview

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Founded:
May, 2012
Founders:
Aarthi Ramamurthy, Michelle Lam, Dan Dolgin
Headquarters:
San Francisco, CA
Funding:
$6M
Categories:
Online Shopping, Fashion

True&Co is an online retail site allowing shoppers to find perfect-fitting bras by answering a simple quiz.

Description

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We are changing the way women shop online by redesigning the art of bra shopping, one of the most unpleasant shopping experiences we have personally endured. Instead, we created a proprietary way to fit women online in 2 minutes with no measuring tape. Every woman (you!) then experiences an entirely different and personalized lingerie shop that’s fun, fashionable and yes, truly intimate.

Our founders bring together consumer technology, ecommerce and intimate apparel backgrounds from Microsoft, Vanity Fair Brands, Bain Capital Ventures, BCG and RentTheRunway.

We are thrilled to be well-funded by top-tier venture capital firms and angels from both coasts.

Current Team (4)

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Funding Rounds (3) - $6M

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Investors (8)

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  • 10cc3742274884718405c86f55b433f8

    FundersClub

    FundersClub is an online venture capital firm that enables accredited investors and elite startups..
  • A64f053c8e9a9f9c7e4fd62873ed848f
  • Fa9a203e08739ef7f57759dc6156313e

    Crosslink Capital

    Crosslink Capital is a leading stage-independent venture capital and growth equity firm with over..
  • 6b5d51afb55ecf604f8b30c8a3c6ddac

    VegasTechFund

    Seed stage investment fund.
  • 44e64b434fbeaf40672be7daab2a1bbd

    First Round Capital

    First Round Capital is a venture capital firm that primarily makes early round investments.
  • 975739ce6925c98849592f2ef7bbf0de

    Great Oaks Venture Capital

    Great Oaks Venture Capital LLC (GOVC) is an early and seed-stage investment firm launched by Angel..
  • 88d27d0de246751dbbad7b080654af22

    SoftTech VC

    SoftTech VC is one of the original micro VC firms, founded in 2004 and backing over 135..
  • 577e6b56987059ffc84d30bab9bb368c

    SoftBank Capital

    SoftBank Capital is an independent venture capital firm focused on early stage high growth..

Offices/Locations (1)

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  • Office

    San Francisco, CA

    USA

Images (2)

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  • D95b8a6847768a0712c998e4dc6331d0
  • 4c13a5ef703cf58d6035c660cd14b3e2