Funding Received
$6 Million in 4 Rounds from 9 Investors
Most Recent Funding
Series A on April 11, 2014 / Undisclosed Amount
Headquarters:
San Francisco, CA
Description:
True&Co is an online retail site allowing shoppers to find perfect-fitting bras by answering a simple quiz.
Founders:
Aarthi Ramamurthy, Michelle Lam, Dan Dolgin
Categories:
Online Shopping, Fashion
Website:
http://trueandco.com

Company Details

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We are changing the way women shop online by redesigning the art of bra shopping, one of the most unpleasant shopping experiences we have personally endured. Instead, we created a proprietary way to fit women online in 2 minutes with no measuring tape. Every woman (you!) then experiences an entirely different and personalized lingerie shop that’s fun, fashionable and yes, truly intimate.

Our founders bring together consumer technology, ecommerce and intimate apparel backgrounds from Microsoft, Vanity Fair Brands, Bain Capital Ventures, BCG and RentTheRunway.

We are thrilled to be well-funded by top-tier venture capital firms and angels from both coasts.

Current Team (4)

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Past Team (1)

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Funding Rounds (4) - $6M

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Investors (9)

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  • 88d27d0de246751dbbad7b080654af22

    SoftTech VC

    SoftTech VC is one of the original micro VC firms, founded in 2004 and backing over 150...
  • Eq7a7prsh6y5infrm0g4

    Pejman Mar Ventures

    Early Stage Venture Fund
  • Qulwlsgonnklkvnhevze

    First Round

    First Round is a venture capital firm that specializes in providing seed-stage funding to...
  • 6b5d51afb55ecf604f8b30c8a3c6ddac

    VegasTechFund

    Seed stage investment fund.
  • 10cc3742274884718405c86f55b433f8

    FundersClub

    FundersClub is an online venture capital firm that enables accredited investors and elite...
  • Fa9a203e08739ef7f57759dc6156313e

    Crosslink Capital

    Crosslink Capital is a leading stage-independent venture capital and growth equity firm with over...
  • A64f053c8e9a9f9c7e4fd62873ed848f

    Pejman Nozad

    Founding General Partner @ Amidzad Partners
  • Zhdos0dk1mxpsv21wkcg

    Great Oaks Venture Capital

    Great Oaks Venture Capital (GOVC) is an early and seed-stage investment firm founded by Angel...

Offices/Locations (1)

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  • Office

    San Francisco, CA

    USA

Images (2)

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  • D95b8a6847768a0712c998e4dc6331d0
  • 4c13a5ef703cf58d6035c660cd14b3e2