Funding Received
$6 Million in 4 Rounds from 10 Investors
Most Recent Funding
Series A on April 11, 2014 / Undisclosed Amount
Headquarters:
San Francisco, CA
Description:
True&Co is an online retail site allowing shoppers to find perfect-fitting bras by answering a simple quiz.
Founders:
Aarthi Ramamurthy, Michelle Lam, Dan Dolgin
Categories:
Online Shopping, Fashion
Website:
http://trueandco.com

Company Details

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Founded:
May, 2012
Contact:
Employees:
4 in CrunchBase

We are changing the way women shop online by redesigning the art of bra shopping, one of the most unpleasant shopping experiences we have personally endured. Instead, we created a proprietary way to fit women online in 2 minutes with no measuring tape. Every woman (you!) then experiences an entirely different and personalized lingerie shop that’s fun, fashionable and yes, truly intimate.

Our founders bring together consumer technology, ecommerce and intimate apparel backgrounds from Microsoft, Vanity Fair Brands, Bain Capital Ventures, BCG and RentTheRunway.

We are thrilled to be well-funded by top-tier venture capital firms and angels from both coasts.

Current Team (4)

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Funding Rounds (4) - $6M

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Offices/Locations (1)

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  • Office

    San Francisco, CA

    USA

Past Team (1)

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Images (2)

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  • D95b8a6847768a0712c998e4dc6331d0
  • 4c13a5ef703cf58d6035c660cd14b3e2